The road ahead
What's next
Where the company, the family, and the trail are headed. Follow along — this page gets updated as plans firm up.
Business
Building the press one honest order at a time
- Expand the line past tees — long sleeves, hoodies, socks, bandanas, and hats.
- Open custom press runs for teams, units, reunions, and small shops.
- Keep pricing fair and turnaround fast while everything is pressed at home.
Travel
More public land, more miles
- Knock out more national parks with the boys before they graduate.
- Photograph every trail we hike and add it to the photo journal.
- Grow the Trail Finder so anybody can plan a hike on public land.
The journey
Follow along with the crew
- Trip reports from the whole family — Brittany, Carter, Chase, and Autumn.
- Behind-the-press looks at how designs go from an idea to a shirt.
- The wins, the flat tires, and the overlooks that made it worth it.
